in my recent downtime (aka time i should be sleeping) i did some mock ups for my brother in law’s new pro shop. I am very proud to say that he and my sister are taking a leap of faith and opening “the tennis store of lexington” (kentucky). franchise coming soon!
being that i needed the branding to connect with older generations i used inspiration from the logo they love the most. the USTA crest. here is one version of my design. 100% custom and template free. oh, and like always, it was “due yesterday”.
aprox total design time :: 4 hours.
aprox self approval :: 6.5 out of 10 (branding isn’t something to be rushed people)
92% of my blog readers are “creatives” (the other 8% is my mum =), so what do you guys think? really, i want to hear what you really think. what first impression does it give you?
4 Comments
first impressions: i like it. if i were to change anything about it, i would have the TSL solid black instead of the gradient from silver to black. but that’s super minor. otherwise it’s super clean.
remove the gradient on the outside of the text. Other than that Its cool. that was my first thought
Hey man, I’m Stephen. this post is a month old, but I just subscribed so it came up, and I thought I’d comment, though I can’t imagine you’re still working on this…
It looks good in color, but I’m concerned about what it would look like in B/w…otherwise it’s pretty cool.
I think this is pretty great, but the real question is, what do the consumers/potential consumers of the TSOL think? What do the logo/design elements communicate to them, and is that logo/design communication consistent with what the equity of TSOL.
I have an online research platform I can put this up on if you want a base of consumer understanding for this. I know it is a bit late, but let me know if you are interested.