Comments on: branding :: TSofL http://tkmckamy.com/blog/2009/11/20/branding-tsofl/ TK McKAMY // director // dp // creative pro // aesthetic junkie Sat, 27 Feb 2010 19:01:31 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: johnryanthomas http://tkmckamy.com/blog/2009/11/20/branding-tsofl/comment-page-1/#comment-8091 johnryanthomas Fri, 18 Dec 2009 17:36:46 +0000 http://tkmckamy.com/blog/?p=995#comment-8091 I think this is pretty great, but the real question is, what do the consumers/potential consumers of the TSOL think? What do the logo/design elements communicate to them, and is that logo/design communication consistent with what the equity of TSOL. I have an online research platform I can put this up on if you want a base of consumer understanding for this. I know it is a bit late, but let me know if you are interested. I think this is pretty great, but the real question is, what do the consumers/potential consumers of the TSOL think? What do the logo/design elements communicate to them, and is that logo/design communication consistent with what the equity of TSOL.

I have an online research platform I can put this up on if you want a base of consumer understanding for this. I know it is a bit late, but let me know if you are interested.

]]> By: Stephen Bateman http://tkmckamy.com/blog/2009/11/20/branding-tsofl/comment-page-1/#comment-8061 Stephen Bateman Wed, 16 Dec 2009 18:28:49 +0000 http://tkmckamy.com/blog/?p=995#comment-8061 Hey man, I'm Stephen. this post is a month old, but I just subscribed so it came up, and I thought I'd comment, though I can't imagine you're still working on this... It looks good in color, but I'm concerned about what it would look like in B/w...otherwise it's pretty cool. Hey man, I’m Stephen. this post is a month old, but I just subscribed so it came up, and I thought I’d comment, though I can’t imagine you’re still working on this…

It looks good in color, but I’m concerned about what it would look like in B/w…otherwise it’s pretty cool.

]]> By: Anonymous http://tkmckamy.com/blog/2009/11/20/branding-tsofl/comment-page-1/#comment-8051 Anonymous Wed, 16 Dec 2009 01:29:16 +0000 http://tkmckamy.com/blog/?p=995#comment-8051 remove the gradient on the outside of the text. Other than that Its cool. that was my first thought remove the gradient on the outside of the text. Other than that Its cool. that was my first thought

]]> By: nickkey http://tkmckamy.com/blog/2009/11/20/branding-tsofl/comment-page-1/#comment-7904 nickkey Sat, 21 Nov 2009 01:57:38 +0000 http://tkmckamy.com/blog/?p=995#comment-7904 first impressions: i like it. if i were to change anything about it, i would have the TSL solid black instead of the gradient from silver to black. but that's super minor. otherwise it's super clean. first impressions: i like it. if i were to change anything about it, i would have the TSL solid black instead of the gradient from silver to black. but that’s super minor. otherwise it’s super clean.

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